The Minto Pyramid Principle PDF

Chapter 20 | Quotes From Pages 168-172

Chapter 20 | Quotes From Pages 168-172

Chapter 20 | Quotes From Pages 168-172 1.This structure is the simplest of all to analyze and write, since the Situation always describes what is going on now, and the Complication is always that

the reader is at R1 and wishes to be at R2. 2.Alternatives always go in the Complication, because you ordinarily should not bring them up unless they are known in advance by the reader. 3.Sometimes a client can be presented with a problem or an opportunity that he recognizes requires action on his part, but the situation is so new or his knowledge so sparse that he does not know how to go about either setting clearly defined objectives or working out the steps for achieving them. 4.The reason for doing C is not that A and B are no good; the reason for doing C is that it solves the problem. 5.You are limited in how you can respond to any of them.

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